Armed with a journalism degree and a frankly unreasonable amount of enthusiasm, I launched my career interning at Marie Claire and FHM in New York, mastering fashion-cupboard diplomacy and the delicate art of ordering mocha-choca-what-a lattes without breaking a sweat.

Back in Blighty, I lived out my Sarah Jessica Parker fantasy (minus the pink tutu) on the junior fashion desk at The Saturday Times, wriggled my way into Esquire, and helped launch Recognise–an eco-luxe start-up mag that, for a brief and beautiful moment, made it to the shelves of WHSmith.

But as they say about good things and endings, that was me in the print journalism world. So I made my jump to copywriting. Starting with John Lewis (instant approval from my mum), followed by Burberry, where I led the runway writing team, named handbags, wrote €550 Christmas cracker jokes (no joke), and spent far too many hours inside said bags.*

In 2019, I swapped the tube for a bike and joined Calvin Klein as Content Editor, because, quite literally, it was Calvins or nothing. Six years, a rebrand, several pairs of pants (briefs, for the non-Brits), and a few Spotify ads later, I packed up my Scrabble mug and went freelance.

*me in Burberry’s The Giant, which I named on one condition: I had to fit in it.