Armed with a journalism degree and boundless enthusiasm, I launched my career interning at Marie Claire and FHM in New York—honing my skills in fashion-cupboard diplomacy and the precise art of ordering mocha-choca-what-a lattes without breaking a sweat.

Back in Blighty, I finally began living my dream of Sarah Jessica Parker-ing for a living. And just like that, I joined the junior fashion desk at The Saturday Times, wriggled my way into Esquire, and helped launch Recognise—an eco-luxe start-up magazine that, for a moment, made it to the shelves of reputable magazine retailer WHSmith.

Career highs (and stories for the grandkids) include: interviewing Jamiroquai in his own pub, stepping into the ring with Ricky Gervais and a heavyweight world champion, and sipping champagne with Jackie Collins at Claridge’s. Consider the name-dropping officially concluded.

My copywriting career kicked off just as the digital world was hitting its stride—and the sweet, inky pages of print began their slow, sorrowful fade. (I’m still mourning.) First rung on the copy ladder: John Lewis, which earned me major points with my mum. Next came the glossy halls of Burberry, where I led the runway writing team, penned the Christmas cracker jokes (no joke), and clocked an unsettling amount of office hours inside a pile of runway bags.*

Then came the big one: in 2019, I boarded the Eurostar to Amsterdam to join Calvin Klein as Content Editor—because, quite literally, it was Calvins or nothing. Six years of brand-defining tone, global storytelling, and a great many pants later, I packed up my laptop, my Scrabble mug, and ventured into the wilds of freelance life.

*me in Burberry’s The Giant, which I named on one condition: I had to fit in it.

Me.

A career highlight of mine has been developing a more inclusive and diverse tone of voice for Calvin Klein.

For me, it’s important that I work for brands that offer a platform to voices that are rarely heard or often misrepresented.

TONE OF VOICE.

TONE OF VOICE.

  • "This copy is TERRIBLE! And so perfect...let's do it."

    – Christopher Bailey, former president and chief creative officer of Burberry.