Armed with a journalism degree, I launched my career interning at Marie Claire and FHM in New York, mastering the art of fashion-cupboard organisation and the fine science of ordering mocha-choca-what-a lattes.

Back in Blighty, and after a few false-starts in PR, I finally began living my dream of Sarah Jessica Parker-ing for a living. And just like that, I joined the junior fashion desk at The Saturday Times, wriggled my way into Esquire, and took a leap of faith with Recognise, an eco-luxe start-up title that made it to the shelves of WHSmith.

Career highlights/one-for-the-album moments include: interviewing Jamiroquai in his own pub, entering a boxing ring with Ricky Gervais (and a heavyweight world champion), and quaffing champers with Jackie Collins at Claridges. Name-dropping ends here.

My copywriting career began when the digital world started to dial up and, sadly, the sweet-smelling pages of print started their decline. (Sob.) First stop on the copy ladder was John Lewis, much to mum’s delight. Then came the tall shiny doors at Burberry, where I led the runway writing team, wrote the Christmas cracker jokes (no joke) and even spent some quality 9-5 time sitting in runway bags.*

2019 was my big one: I boarded the Eurostar to Amsterdam to join Calvin Klein as Content Editor—because, quite literally it was Calvins or nothing. Six incredible years later—talking pants and perfecting the voice of a global brand—I packed up my laptop, my Scrabble mug, and a little leap of faith, and stepped into the wild and wonderful world of freelance.

*me in Burberry’s The Giant, which I named on one condition: I had to fit in it.

Me.

A career highlight of mine has been developing a more inclusive and diverse tone of voice for Calvin Klein.

For me, it’s important that I work for brands that offer a platform to voices that are rarely heard or often misrepresented.

TONE OF VOICE.

TONE OF VOICE.

  • "This copy is TERRIBLE! And so perfect...let's do it."

    – Christopher Bailey, former president and chief creative officer of Burberry.