SENIOR COPYWRITER
LUXURY BRAND STORYTELLER | TONE OF VOICE | RETAIL CONTENT WRITER
CALVIN KLEIN
BURBERRY
ARTIPOPPE
HUNKEMÖLLER
CALVIN KLEIN (PERM) BURBERRY (PERM) RITUALS ESQUIRE HUNKEMÖLLER
RITUALS ARTIPOPPE BBC JOHN LEWIS VEUVE CLICQUOT
DENTSU CREATIVE AKQA
What I
do
Brand voice and playbooks
Campaign concepting (with ADs)
Storytelling and narrative
Scripts
Ecomm / social CRM
UX / PDP
Naming and identity
Editorial / short and long-form article writing
About moi
In a teeny tiny nutshell, I'm a British senior copywriter with a background in journalism. Which means I'm probably quite nosy (I prefer inquisitive), but it also taught me how to uncover a good story and write in a voice that sounds like an actual person.
