SENIOR COPYWRITER
LUXURY BRAND STORYTELLER | TONE OF VOICE | RETAIL CONTENT WRITER
CALVIN KLEIN
BURBERRY
ARTIPOPPE
HUNKEMÖLLER
CALVIN KLEIN (PERM) BURBERRY (PERM) RITUALS ESQUIRE HUNKEMÖLLER
RITUALS ARTIPOPPE BBC JOHN LEWIS VEUVE CLICQUOT
DENTSU CREATIVE AKQA
JOurnlaist-trained. Luxury copywriter
Journalism taught me how to find the story and write in a voice that sounds like a human. What a time to be alive!
What
I
do
Brand voice and playbooks
Campaign concepting (with ADs)
Storytelling and narrative
Scripts
Ecomm / social CRM
UX / PDP
Naming and identity
Editorial / short and long-form article writing