SENIOR COPYWRITER
LUXURY BRAND STORYTELLER | TONE OF VOICE | CONTENT WRITER
CALVIN KLEIN
BURBERRY
ARTIPOPPE
HUNKEMÖLLER
RITUALS
ESQUIRE
CALVIN KLEIN (PERM) BURBERRY (PERM) ESQUIRE HUNKEMÖLLER
RITUALS ARTIPOPPE BBC JOHN LEWIS VEUVE CLICQUOT
DENTSU CREATIVE AKQA
I started out in magazines
From glossies to start-ups, I cut my teeth interviewing slebs and going to fashion weeks. It's definitely given me the goods to write from a more analytical angle, as well as a few stories for the grandkids.
What
I
do
Brand voice and playbooks
Campaign concepting (with ADs)
Storytelling and narrative
Scripts
Ecomm / social CRM
UX / PDP
Naming and identity
Editorial / short and long-form article writing