HUNKEMÖLLER

BRAND VOICE LEAD | Jan 2025 - July 2025

Brand book, but make it Hunkemöller: voice and lexicons. Campaign copy for ‘For Every Woman in You’ across social, site, CRM and retail. Worked closely with Marketing, ADs and Product Development for copy that’s pretty, precise and gets the click. Concepted stories and messaging for all social stories below: The Soft Collection, the Private Collection and the main brand campaign: For Every Woman in You.

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Black and white photo of a woman in lingerie and a corset, with text overlay promoting a private collection.
Woman in black lace lingerie with laced-up design, standing indoors against a marble wall.
A woman wearing black sheer lingerie with geometric patterns, standing indoors in front of a mirror and elegant furniture, with the text 'for the woman who owns every moment' overlayed.
A woman wearing black lace lingerie and fishnet stockings, holding leather flogger, with text overlay that says 'embrace your sensuality, your way'.
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A woman lying down wearing a white ribbed bra and blue pajamas, with her hand resting on her forehead, looking at the camera.
Woman sitting on a couch reading a book and smiling with sunlight coming through a window in the background.
A woman with long blonde hair in black athletic wear sitting cross-legged on a white fluffy rug in a room with a beige couch and dark wooden floor.
A woman with curly hair lying on a bed, reading a book.