ARTIPOPPE

FREELANCE BRAND WRITER | Jan 2025 - June 2025

Freelance brand writer across campaigns, CRM and site. Wrote the year’s Mother’s Day newsletter (the big one) with emotional, high-performing messaging; delivered ad lines for launches and always-on; and shaped UX + SEO copy to enhance the customer journey.

Two women walking outdoors in a park, each carrying a baby in a colorful wrap carrier, surrounded by greenery.
Mother's Day message on a white background with black text expressing appreciation for mothers, their strength, support, and shared experiences.
A woman with a large nose filter sitting on a sofa with three children around her, all in underwear. One child is lying on the sofa, another is standing next to her, and the third is also lying on the sofa. The room has a patterned floor, a green bla
A diverse family of three sharing a close, tender moment with their foreheads and noses touching, expressing love and connection.
A close-up of two people wearing colorful sweaters with one in an olive green coat over a mustard yellow top and the other in a pink and red houndstooth pattern sweater. Below the image is a block of text about love and connection, with a button labe
Black-and-white collage of four photos featuring a woman wearing a fluffy coat, with different poses including crouching, sitting cross-legged, and covering her face.
Homepage of Artippo website showing a pink baby carrier, a person carrying a baby in a beige carrier, and a close-up of fabric with a woven pattern. The page highlights natural materials, ergonomic design, and craftsmanship.
A woman with long blonde hair wears a beige coat and carries a baby in a green baby carrier on her chest.
Website page with navigation menu and text about babywearing for newborns, emphasizing connection, comfort, and the Artippo collection of baby carriers, wraps, and ring slings.