ARTIPOPPE

FREELANCE BRAND WRITER | Jan 2025 - June 2025

Beautiful baby carriers and big feelings. It was a treat to write for a brand that cares so much about words – and has a lot to say about motherhood.

I worked across campaigns, CRM and site, writing everything from their biggest CRM moment of the year – Mother’s Day – to launches, always-on advertising, UX and SEO.

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Two stylish blonde women walking outdoors in a park, each carrying a baby in a colorful Artipoppe carrier, surrounded by greenery.
A woman with a large nose filter sitting on a sofa with three children around her, all in underwear. One child is lying on the sofa, another is standing next to her, and the third is also lying on the sofa. The room has a patterned floor, a green bla
A close-up of two people wearing colorful sweaters with one in an olive green coat over a mustard yellow top and the other in a pink and red houndstooth pattern sweater. The man is carrying a wearing a baby on his front using an Artipoppe baby carrie
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Homepage of Artippo website showing a pink baby carrier, a person carrying a baby in a beige carrier, and a close-up of fabric with a woven pattern. The page highlights natural materials, ergonomic design, and craftsmanship.
A woman with long blonde hair wears a beige coat and carries a baby in a green baby carrier on her chest.
Website page with navigation menu and text about babywearing for newborns, emphasizing connection, comfort, and the Artippo collection of baby carriers, wraps, and ring slings.