BURBERRY

SENIOR COPYWRITER | 2014 - 2019

Led runway, tailoring and product messaging. Worked closely with the Archive and ADs. Head storyteller for the Trench Coat relaunch. Named IT bags and runway shows. Part of the global site reskin and through the Bailey × Ahrendts peak years. Led hero projects: Vivienne Westwood collab, the Archives collection and many Festive campaigns (I even wrote the €500 Christmas cracker jokes).

Factory interior with rolls of plaid fabric on shelves, focusing on Burberry's heritage trench coat production.
Screenshot of Burberry website showcasing the Heritage Trench Coat with description of three modern fit styles and color options including honey, black, military khaki, mid-grey, and midnight.
Model walking down runway in a patchwork coat and dress, audience watching and taking photos, fashion show setting.
Close-up of two fashionable coats, one in shiny black patent leather with red stitching and buckles, and the other in textured blue leather with a patterned finish, on a pink background.
Close-up of a person wearing a dark navy military coat with gold buttons and red piping, standing beside a decorated Christmas tree.
Close-up of two people wearing jackets, one gold-colored and one dark, with a decorated Christmas tree in the background.
Website page highlighting the Iconic Design of Burberry's trench coat, featuring close-up images of the coat's fabric with the check pattern and buttons.
Model wearing a printed Burberry jacket, white pants, and a Burberry bucket hat, standing outdoors against a dark background.
Display of decorative plates on wooden shelves, a red Burberry handbag hanging on stacked plates, a ceramic mug, and a small dog figurine on a wooden table, with a section of text above and below describing the items.
Close-up of a model wearing a pair of black Burberry fringe loafers with white fringe details, standing on a green velvet surface, with pink and checkered patterned pants.