CALVIN KLEIN
CONTENT EDITOR | 2019-2025
Directed EU copy, reshaped tone, and built seasonal concepts with ADs. Launched CK Unfiltered on YouTube, a data-led series with Google that drove an immediate lift in bra sales, and rolled out Calvin Klein’s first maternity bra. Other iconic moments: the Jeremy Allen White (“Yes, chef”) campaign, the launch of premium Womenswear & Menswear, multiple amazing Pride campaigns and the Heron Preston collab.