CALVIN KLEIN

CONTENT EDITOR | 2019-2025

Six years, many logo waistbands and a lot of creative ground covered.

I led copy across Europe and helped shape Calvin Klein’s tone of voice, working closely with Art Directors from the first scribbles of a concept through to shoot days and final delivery.

Along the way, I launched a data-led YouTube series with Google that gave bra sales an immediate boost, helped introduce Calvin Klein’s first maternity bra and led copy for everything from Calvins or nothing and premium Womenswear and Menswear to our annual Pride campaigns.

A lot to say for a brand famous for wearing very little.

Campaign: Calvins or nothing

Calvins or nothing was one of those projects that touched just about everything. I led the EU copy, concepted video content and wrote the scripts—including a Spotify audio ad. Some of the work is below.

Large black-and-white billboard on a building featuring a woman with long dark hair, holding an open shirt and posing partially nude, with the text 'Calvin Klein' and 'Calvins or nothing'.
Large black-and-white billboard on a city street featuring a woman in underwear lying on her side, with text "Calvins or nothing" and "Calvin Klein Underwear".

Ecomm

Working alongside art directors, I helped shape the creative concept behind seasonal homepage stories before bringing them to life through copy. Rather than writing to finished visuals, words and imagery were developed together–creating editorial experiences that felt every bit as inspiring as they were shoppable.

A woman in brown underwear dancing or performing a pose in a studio with a wooden floor and plain white walls. The image is part of a Calvin Klein website.
Two women modeling Calvin Klein underwear against a gray background. The woman on the left has black hair, tattoos, and is wearing a black lace bra. The woman on the right has long dark hair and is wearing a black sports bra and matching underwear wi
Calvin Klein online store homepage showcasing diverse model lineup wearing rainbow-print underwear, emphasizing inclusivity with the slogan 'Embrace Inclusivity' and a call-to-action button labeled 'Shop Now.'
A man and woman wearing Calvin Klein underwear, standing close together against a gray background. The man has tattoos and is wearing black underwear with neon waistbands. The woman is in a matching black sports bra and underwear with neon waistbands
Calvin Klein website homepage featuring a group of five male models in underwear and two female models in underwear, with text promoting love and self-acceptance.
Calvin Klein website homepage showcasing a gallery of models in white clothing, participating in athletic and fashion poses, with navigation options for different clothing categories.

Script writing & directing

From 15-second social films to longer-form brand content, I helped shape video stories from concept to final cut. I wrote scripts, directed talent and dialogue on set, and collaborated with editors in the suite to ensure every frame landed as intended. Highlights include CKUnfiltered–a YouTube series developed in partnership with Google that drove an immediate uplift in bra sales.